Sponsorship and Advertising: Media Planner

Paybefore’s coverage of the prepaid and stored value card industry is designed to enable professionals throughout this rapidly emerging category to make sound, practical decisions in growing and operating their businesses and remaining competitive.  This industry includes cards that utilize the established payment networks, such as Visa®, MasterCard® Worldwide, Discover® Network, and American Express®, as well as retail gift cards usable at single merchants operating on proprietary systems.

Paybefore’s various properties cater to organizations in both the traditional payments industry and the many vertical markets served by prepaid and stored value cards, including: unbanked, underserved, and payroll; corporate and consumer, government; and health care.  Paybefore serves a broad audience within the prepaid and stored value card industry, including executive, sales, marketing, product, implementation, account management, legal, compliance, technology, finance, and human resources professionals.

Paybefore delivers content through a number of properties that collectively facilitate highly interactive and ongoing communication both online and offline:

• Paybefore News, an email newsletter,
• Paybefore Update, a bi-weekly email briefing,
• Paybefore Legal, an email review published as part of Paybefore Update,
• Paybefore.com, an online portal located at www.paybefore.com, and
• Paybefore Magazine, a bi-annual print publication that includes special issues published from time to time.

These properties offer organizations the ability to target and engage thousands of industry decision makers on an ongoing basis throughout the year.

Paybefore also produces Paybefore Buyer's Guide, Paybefore Data, and Paybefore Awards. 

• Paybefore Buyer's Guide is an annual directory available online at www.paybeforebuyersguide.com and print published as part of a special issue of Paybefore Magazine. 
• Paybefore Data is a set of key prepaid card industry statistics and metrics tracked by Paybefore and available online at Paybefore (www.paybefore.com) and print published in Paybefore Magazine. 
• Paybefore Awards are produced annually and profiled at Paybefore (www.paybefore.com) and in Paybefore Magazine. 

Paybefore offers both an integrated set of one- and two-year sponsorships across all of its media properties as well as an a la carte menu of advertising opportunities in any of these media properties for any period of time.  Sponsorships packages are designed to provide visibility on Paybefore as well as in Paybefore Update and Paybefore Magazine, on a consistent basis throughout the year.  Sponsorships are carefully devised to specifically allow you to gain the maximum exposure for your company, products, and services to the most relevant audience.

This media planner contains information about Paybefore’s various media properties.  For additional information please contact us at info@prepaidmedia.com or call us at 617-671-1144.