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Industry Views: Baby, Please Don’t Go

Experts from Blackhawk, Cachet, Arroweye, i2c and more explain what loyalty strategies are moving the needle with consumers and why.


The Rise of M-Commerce: Tips for Effective Mobile Marketing, Sales

Mobile commerce is on the rise—and as the busy holiday shopping season nears, now is a key time for retailers to examine how they can improve their brand’s efforts around m-commerce. Discover offers insights into how retailers can use the mobile channel to market their offerings and drive engagement and sales.


Money20/20: Blackhawk’s Roche on Harnessing Brand Power

Payments are moving up the value stream and becoming an engagement platform, moving beyond the transfer and settlement of funds to more deeply connect a consumer and brand. In this environment, payment providers—including those in the gifting and rewards verticals—can leverage the popularity of other brands to improve their own value and stand out from the pack. Those were among the main takeaways from a Money20/20 keynote from Talbott Roche, president and CEO, Blackhawk Network.


Applying Augmented Reality to an Omnichannel Retail Environment

Virtual reality (VR) has been grabbing headlines this year with major players across several industries entering the market. But there is evidence to show that augmented reality (AR) may be a more valuable platform in the years ahead. So what exactly is AR and what are the potential applications that could help take it from a small niche to a multi-billion dollar industry in just a few years?


The Dos and Don’ts of Mobile Retail Marketing

With the proliferation of smartphones among consumers, retailers have an opportunity to reach customers in thoughtful and engaging ways that could help influence the decision-making process when it comes to making a purchase. Discover offers tips on what strategies retailers should consider implementing to enhance their mobile marketing campaigns.


Shoptalk: New Ways to Pay, Attract Millennials

At Shoptalk in Las Vegas this week, young companies showcased their contributions to the evolution of commerce and experts discussed how retailers and payments providers can attract the coveted millennial shopper.


Mobile Wallet Offers Are Blooming

New mobile-wallet offers are blooming like spring flowers as industry players try to attract more consumers to the fledgling payment method, which represents only a speck of U.S. retail spending.


The Buzz: Walmart’s MoneyCard Rewards; Starbucks Goes Open-Loop; More

Keep up with what your colleagues and competitors are reading with the top five most-read articles from last week, including the latest on loyalty and regulation.


Viewpoint: Holiday Forecast: Gift Cards Continue to Expand the Online and Mobile Landscape

It should be no surprise to anyone that gift cards are forecasted to be uber popular again this holiday season. However, it will be crucial for those in the prepaid industry to be mindful of plugged-in shopper preferences to capture holiday spend.


Viewpoint: The 3 Pyramids of Customer Success in E-Gifting

As retailers prepare for the year’s biggest gifting season, there are some key principles to guide digital gifting strategies that maximize revenue and loyalty.

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