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PayPal Signs Deal with Mastercard, Expanding ‘Ubiquity’ of Brand

PayPal HQ 2015PayPal has struck a deal with Mastercard, resulting in, among other terms, Mastercard being presented as an equal payment option within the PayPal Wallet, customers having the option to select Mastercard as their default payment method and Masterpass becoming a payment option for merchants of Braintree, a PayPal subsidiary. The Sept. 6 announcement is similar to the deal struck with Visa in July.

The agreement enables PayPal to expand its presence at the point of sale, using Mastercard’s tokenization services, by allowing consumers to use the tokenized Mastercard in their PayPal Wallet to make in-store purchases at millions of contactless-enabled merchant locations globally.

“PayPal has been walking the line between a wallet and a network since its inception—it’s been a bit of both. That has made it a threat to other networks, and to Visa and MasterCard in particular,” Rick Oglesby, president of AZ Payments Group and a partner at Double Diamond Group, tells Paybefore. “By putting together these deals, PayPal is migrating more towards the wallet side of the spectrum and therefore will be offering its value propositions in a way that more closely matches the needs of the networks and their bank customers. In this way, PayPal, the networks and the banks can partner more strongly to enable the rapidly evolving digital ecosystem.”

Also as part of the deal, PayPal will be providing financial volume incentives and won’t be subject to a digital wallet operator fee; PayPal will not encourage Mastercard cardholders to link to a bank account via ACH; and consumers and small businesses will be able to instantly cash out funds held in their PayPal accounts to a Mastercard debit card.

“Customer choice and partnership are fundamental principles for PayPal that guide how we operate as a company, giving our customers greater opportunities to more easily manage and move their money online, in app and in-store,” PayPal CEO Dan Schulman said in the announcement. “With each partnership agreement we sign, we further expand the ubiquity and value of the PayPal brand and improve our own economics.”

Data mining is valuable to companies and Mastercard and PayPal will focus on improving data quality by providing transaction-level data for Mastercard issuers. The card brand will also provide greater transparency for transactions at the POS through tokenization and work with issuers to identify consumers who choose to transfer ACH payment flows to their Mastercard cards, according to the announcement. During an earnings call last month, Mastercard CEO Ajay Banga said the payments network was in engaged in “constructive dialogue” to end a dispute over transaction data with PayPal in which Mastercard was concerned about  being shut out from merchant and transaction data for sales made via “staged” digital and mobile wallets.

Mastercard and PayPal also have agreed to a multi-year extension of the PayPal Business Debit Mastercard program in the U.S., which follows their multi-year extension of the PayPal Extras Mastercard co-branded consumer credit card program.

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