The CardLinx Association announced four new members—Capital One, JCB, Yahoo! Japan and Dentsu—as well as the launch of a “groundbreaking forum” on Retail in the Age of Artificial Intelligence (AI) on Sept. 12, 2017, in Chicago.
The association, which promotes the growth of online-to-offline (O2O) commerce and card-linking, boasts several industry leaders as members, including Mastercard, Discover, Microsoft, Facebook, Samsung Card, Rakuten, Hilton, First Data, FIS and more.
“Artificial intelligence promises to reinvent the shopping and payment experience,” said Silvio Tavares, CardLinx president and CEO. “Our forum brings together the global leaders in online-to-offline commerce and card-linking to share new advances and industry predictions in retail AI.”
New consumer data sources and deep machine learning algorithms have “unleashed an innovation wave enabling much more effective linkage between the online consumer and their in-store shopping experience,” CardLinx says. Companies are using AI and big data to predict, automate, attribute and streamline shopping. The forum will highlight the latest developments on how AI is impacting social media, IoT, big data, geolocation and smartphone apps for card-linking and O2O commerce.