SRM (Strategic Resource Management), an independent contract advisory firm for financial institutions, has appointed Ken Hayes as senior vice president of strategic solutions. Hayes brings more than 25 years of B2B consultation and sales management experience to SRM, with an emphasis on the payments vertical. He comes to SRM after 12 years at Mastercard Worldwide, where he most recently was senior business leader of direct sales. In the position, Hayes managed the U.S. sales team and was instrumental in increasing revenues by $300 million. Prior to Mastercard, Hayes was a sales executive at Concord EFS, now part of First Data, where he was responsible for new business sales and membership agreements for EFT services clients.