Bento for Business, a provider of employee expense management solutions for small businesses, has appointed Lou Friedmann as chief revenue officer. In the role, Friedmann will oversee all customer acquisition and activation for the firm. Friedmann has held senior leadership positions over the past 20 years. He comes to Bento from Insureon, an online agency for small business insurance, where he served as senior vice president of marketing and strategic partnerships. Prior to Insureon, Friedmann led marketing for seven years at optionsXpress, where he served from founding to IPO and its later acquisition by Charles Schwab.