The Incentive Marketing Association (IMA) honored Brian Dunne, CPIM, managing director, Giftcard Consulting, with the Karen Renk Fellowship Award. The prestigious award was established in 2014 to honor Renk, who served as the IMA executive director for its first 14 years. The award was presented at the annual IMA Summit last week.
Renk guided the IMA, championed the business case for incentives and mentored a wide group of individuals for the betterment of the industry and the association. She was known for a number of qualities including mentoring, character, collaboration and professionalism. The Karen Renk Fellowship is awarded to the IMA member who best exemplifies these qualities in service to the association, either through his or her work within the organization or through outreach to the community at large.
Dunne was recognized for championing the IMA and the incentive industry. He is a frequent speaker on gift cards, loyalty, incentives and motivation. In 2016, he was recognized as a Retail & Loyalty Pioneer in Pay Magazine. Dunne was a leader in establishing and growing the IMA Europe chapter, where he served as president of IMA Europe for eight years. In 2016 he was instrumental in spearheading the transition from a Strategic Industry Group to a Chapter of the IMA which has served as the catalyst for the IMA Europe’s recent growth and success. Dunne also served on the IMA board.