Cristina Astore has been named director of the international division for SIA, a European provider of payments technology and services. In the role, Astore will be responsible for further growing SIA’s presence in the European market, with sales heads for all of SIA’s affiliate companies located throughout the continent reporting to her.
Astore previously led SIA’s northwest Europe operations. She joined the company in 2000 as sales director and in 2004 became director of the payment systems division. In 2006, Astore also took on the role of CEO of RA Computer, the SIA subsidiary specializing in creating applicative solutions and services for financial markets, businesses and the public sector.