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Obsidian and Arroweye reward consumers for shopping local with prepaid cards

Obsidian, a Colorado-based organisation that encourages consumers to shop local in their home community, has selected Arroweye Solutions for its Local First Card programme, writes Banking Technology (Paybefore‘s sister publication).

Obsidian will use Arroweye’s Digital On-Demand card production platform to produce private-label, open-loop prepaid cards. Personalised cards can be “in customers’ hands in as little as 48 hours”, Arroweye says.

The Obsidian Local First open-loop prepaid card programme is active within local communities and business affiliates across the US. It aims to support and help local independent businesses leverage reward programmes, automate loyalty and carry out marketing projects.

“Each Local First card is a fully-customised programme that allows consumers to get deals, earn points and give back to their local community,” says Travis Priest, Obsidian CEO.

“Arroweye’s Digital On-Demand solution is the only card production method that allows Obsidian to offer a turnkey programme and deliver an infinite number of custom cards for any community at any time,” according to Priest.

Render Dahiya, the company’s CEO, says its technology is “unmatched in the industry”.

“It gives organisations access to an unlimited number of dynamic imaging and messaging options for cards and carriers, while eliminating the hassle and cost of perishable inventory,” Dahiya explains.


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