Heeding the advice of many payments experts who say mobile wallets need to do more than enable payments, Samsung has launched a points-based rewards program for Samsung Pay.
Consumers using the mobile wallet for purchases can earn points from those transactions and then use those points to buy Samsung products and vouchers, along with gift cards and value that can be transferred to the Samsung Rewards Visa prepaid card. The rewards program also includes prizes such as trips to Las Vegas and the Napa area in Northern California. Consumers also will have access to what Samsung called “limited-time bonus offers” from retailers that accept Samsung Pay.
“The more you use Samsung Pay, the more points you earn,” said Nana Murugesan, general manager of Samsung Electronics in the U.S. “Samsung Rewards has loyalty tiers with point multipliers—you can earn double, triple or even quadruple points, depending on how often you use the service each month.”
The rewards launch comes amid Samsung Pay expansion. Last month, Samsung said it would offer the Masterpass online payment service from Mastercard to Samsung Pay users. Samsung Pay also deployed to Malaysia, Russia and Thailand, putting the mobile wallet in 10 countries total. Samsung Pay launched in 2015.
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