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Paybefore Poll

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Prior Poll Results

Unlike Russell Simmons' RushCard, which has been going strong for more than a decade, most celebrity-backed prepaid cards have struggled to gain a foothold. The latest to exit the market are from Suze Orman and Magic Johnson. Why are celebrity-backed prepaid cards so hard to sustain?
Fractured audience
24%
9
Distrust of celebrities endorsing financial services
24%
9
Lack of knowledge and/or investment in the prepaid business
41%
15
Other
11%
4