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Paybefore iq Report
Published quarterly by Giftex Prepay, this research report aims to help retailers and service providers win customers, secure new markets, increase profitability and mitigate risk. The Paybefore iq Report is carried out independent of any marketing goal. This enables you to be provided with the real facts on which to grow your business.
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Retailer’s Guide to Gift and Prepay
Written by Professor Dan Horne of Providence College, the gift "card guru", (release date: June 30, 2008) this new and exclusive research guide will help those serious about gift and prepay stay ahead of the competition. It will also provide the manager responsible for delivering results with ways to minimize risk and increase the returns from their investments in gift cards and prepay. This guide is essential reading for anyone taking gift and prepay seriously, especially those wanting to understand best practices in retail gift card program execution
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Chapter 2: Establishing a Baseline
Takes stock of the current position of the gift card market. After examining some of the difficulties in estimating market size and value, we begin to explore where the market is and how it has been changing recently.
Chapter 3: Why Give Gift Cards
Highlights some of the factors driving consumers’ purchase of gift cards. What are they trying to achieve? Are the benefits of reducing risk and providing choice offset by feelings that gift cards are impersonal? What messaging helps get at these core customer values?
Chapter 4: Feelings about Receiving Gift Cards
We shift the focus to the recipient. What are their attitudes about gift cards? What makes one gift card a favorite and another something that sits in the back of the drawer?
Chapter 5: Offering a Better Gift Card Program
Covers some of the steps retailers and suppliers should take in developing gift card strategies that maximize overall returns. Included are discussions of the key areas of merchandising and distribution.
Chapter 6: B2B Solution
We discuss the history and potential for development of gift card products in business to business applications. For some, this has traditionally been the most carefully developed aspect of the business. The authors firmly believe that this area is ripe with possibilities as consumer acceptance yields more commercial knowledge of the advantages of cards as rewards, incentives and promotions.
Chapter 7: Future of Gift Cards
Looks into the crystal ball and examines how the current trends will influence the success and even the very existence of the gift card market. Aspects of fraud and security are examined. Where are the hot new markets and what are the hot new technologies?