Bridg, which claims to be the first marketing software company to leverage point-of-sale data to drive “precision-marketing campaigns” for restaurant and retail brands, has secured $11 million in Series B funding. The financing was led by Morpheus Ventures, with participation from new investors NextEquity Partners and Visa, as well as returning investor March Capital.
The company’s technology is integrated directly into the POS system and builds unique customer profiles that Bridg says help retail and restaurant clients understand individualized behavior patterns and create effective personalized marketing campaigns.
“Bridg solves the huge information disadvantage of brick-and-mortar retailers and restaurants relative to their online counterparts,” says Joseph Miller, partner at Morpheus Ventures. “Bridg uses artificial intelligence and big-data probabilistic models to help restaurants and retailers identify who their customers are, how often they visit and their specific buying habits, all of which enhances the ROI of their marketing and customer engagement programs.”
The Los Angeles-based company said the new investors will help secure value-added data and assist in penetrating top U.S. retailers.
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