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Dunkin’ Donuts Boosts Mobile, Reward Efforts

Dunkin'_Donuts_logo.svgThe mobile coffee wars continue this month, with Dunkin’ Donuts updating its mobile apps as Starbucks revamps is loyalty program.

The new Dunkin’ Donuts Apple and Android apps feature what the chain calls a “new touch-friendly design and layout with enhanced imagery to showcase the brand’s broad menu.” The coffee, bagel and donut chain said that consumers have downloaded its apps more than 16 million times since launch in 2012.

The new apps come after an April promotion during which Dunkin’ Donuts offered consumers who joined its DD Perks Rewards program and used a special STARS code earned an automatic 125 points towards a free any-size beverage, plus an additional 125 points during their second and third visits when purchases were made using an enrolled Dunkin’ Donuts card. Consumers had to enroll by April 21 and now must complete their store visits by May 31.

The move follows an announcement from Starbucks that said spending, not store visits, will drive rewards for consumers at Starbucks coffee shops.

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